SmartPak Announces Launch of New PonyExpress Delivery Service

PLYMOUTH, MA – April 1, 2015 – Today SmartPak announced the launch of their new and game changing PonyExpress delivery service. This revolutionary service will immediately supplant UPS as the primary, replaced by herds of real-life ponies. Click here to watch the YouTube video promo.

“We saw what Amazon was doing with drones and realized that we as well as the rest of the market were overly focused on speed of delivery and not enough on the actual experience,” said Donnie Steele, Chief Marketing Officer for SmartPak. Steele continued, “Today, that all changes. Effective immediately each and every SmartPak shipment will be delivered by hand… nay, by hoof to your home or barn!”

To prepare for the launch of the new PonyExpress service, SmartPak has been secretly buying up the nation’s supply of endurance ponies. Additionally, the company has ramped its technological capabilities, outfitting every pony with a GPS monitor to power the proprietary “PonyTracker” tracking system. “We have always understood how important it is for riders to be able to track their packages in real-time,” said Sarah Paull, SmartPak’s Director of SmartPaks and Brand. “That’s why we created the ‘PonyTracker’ service to operate alongside our PonyExpress service. And let’s be honest, if it’s going to take a couple of weeks for your package to arrive to Oregon, it’s helpful to know where your pony is in transit.” Phase two of the PonyTracker service, estimated to be available in early 2016, will include a “PonyView” app, allowing the customer to view a live feed of the camera on the pony’s GPS unit.

In addition to the increased ship time there will be a few other changes to SmartPak’s delivery protocol. First, customers will be required to inspect their pony’s hooves. Should their pony need hoof care, it will be incumbent on them to call the farrier or be subject to a re-shoeing fee. And while all SmartPaks over $40 and all orders over $75 will still ship free, the ponies do appreciate treats as a tip. In fact, early test results have shown that the ponies are very hungry after long trips. We recommend proactively rewarding them with treats to protect your person and property. Please also note that SmartPak is not responsible for any supplements in SmartPaks consumed during transit.

SmartPak’s PonyExpress is available exclusively from SmartPak. To learn more visit:Facebook.com/SmartPakEquine

About SmartPak

From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 55 supplement formulas called SmartSupplements, and a wide variety of tack, equipment, and supplies. The company has grown rapidly each year and is now the largest retailer of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award as well as an “Elite” rating from STELLAService. A nine-time Inc. 500/5000 honoree, SmartPak is the only equine company ever named to the Inc. 500 list.