Sit Back and Relax – Musical Treatment to Decrease Stress in Show Horses
Click here to read the complete article
210 – March/April, 2022
By Barbara Aitken Jenkins
We protect our horses at all costs. As owners and competitors, we strive to give our horses the best we can afford, often at the expense of our own needs. We’ve all purchased that special saddle, custom bit, and paid the farrier more than we make in a week. We never bat an eye when the vet bills arrive. We research the latest new feed. Meanwhile, a fast food burger will suffice for “eating out,” and the online shopping cart can wait for next month’s paycheck. It’s all because we know we’re doing what’s best for our horses.
But what if there was some way we could give our horses a better life, for free? It does exist!
A little over a year ago, the team at Boehringer Ingelheim Animal Health (BIAH), the largest global equine pharmaceutical company, started creating a campaign titled, “Moments of Stress,” to raise awareness about stress in horses. Kelly Graber, the Associate Director of Equine Marketing and Performance Segment Franchise Manager at BIAH, who lead the campaign, wanted to advocate for horse health across the board.
“We know that there are so many stressful situations that can potentially lead to health issues, such as stomach ulcers,” she says. “We wanted to form a campaign that would provide awareness and hopefully lead the horse industry to learn more about how to prevent these kinds of health issues.”
Click here to read the complete article
210 – March/April, 2022
