SCOTTSDALE, AZ—Kimes Ranch Jeans is expanding their popular line of denim and apparel, showcasing the new line at Denver WESA Market. The company, known for its premier denim that makes fit and function a priority, will add four new denim styles. To compliment these new styles, Kimes Ranch has expanded their line of hoodies, tees, and hats with their famous horns logo.
“We are excited to offer more styles and fits for our customers,” says Amanda Kimes, Vice President of Kimes Ranch. “It’s rewarding to see the success of our company because of our loyal followers and to be able to create new product for them.”
The denim line will expand in 2017 by adding the 6th men’s style and three more women’s styles. Men, be looking for the Wayne, a straight cut jean similar to the existing Cal with a lower rise for all day wear. Betty 17, Bonnie, and Bonnie Black are forecasted to be new favorites among women. Betty 17 has all of the features KRJ fans love about the original Betty, in the newest tri blend fabric. The new denim, currently seen in Black Betty, is softer than its counterpart with a three way stretch to prevent sagging from all day wear. Bonnie and Bonnie Black are the first skinny jeans to be featured in the Kimes Ranch line. These jean styles feature the same tri blend denim with more of a street feel for those who may not ride every day.
“Denim is our core competency and we are extremely pleased with the four new styles joining our signatures,” Amanda says. “You don’t see us adding a ton of new denim styles all the time because we want to create quality pieces that the market needs. Only once we master the fit and prove the durability does a jean get a name and a place in the collection.”
To compliment the newest denim additions, Kimes Ranch is expanding their apparel lines as well. New styles are enough to create excitement, while the fan favorite apparel will expand into different color ways.
Amanda explains, “Some of our popular styles like men’s red vintage tee will now be featured in a variety of colors to give our customers more wearable options. Our hoodies and tees are a big hit because of the soft fabric, so we will create more styles in those as well.”
The biggest expansion to the Kimes Ranch line is the 2017 hat collection. KRJ pushes the envelope with fashion forward styles like the all mesh trucker hat.
“They call me the mad hatter,” Kimes Ranch President Matt Kimes jokes, “But our logo is such a vital part of our brand and hats allow our brand to reach new audiences. You can wear a hat with any outfit. Hats are the new black!”
See the new line for yourself and place your orders for the spring. The Kimes Ranch showroom is in a new location—room #4482. Retailers should call (888) 512-0886 to book an appointment while still available.
About Kimes Ranch Jeans: Founded in 2009, Kimes Ranch was created to fill a void in the marketplace. With a long standing western history, Matt and Amanda Kimes’ desire was to create a company that produced great fitting, quality, long lasting jeans that walked the line between fashion-forward and traditional Western.
The brand’s catchy logo and even more attractive company culture and customer service have brought them a cult-like following amongst their western consumers. The classically inspired line of jeans can be seen in the show pen or rodeo arena; from large cattle ranches to construction sites. Quality jeans for quality people, both in the arena and out.