Cody Crow’s business started not with a bang, but a buck. Crow was 19 years old and had just bought a young stallion by Smart Chic. “He was the fanciest horse I’d ever been around,” says Crow. At their first show the young horse spooked at the top of the arena. “He started to flat buck and tried to buck me off,” says Crow. “I was mortified, but afterward I got to laughing about it. I said, ‘There’s nowhere but up from here,’ and the name stuck.”