“One of the upsides of the pandemic, if you can say that, has been the significant increase in social media engagement with our members,” says IEA Director of Marketing, Kimber Whanger. “Because so many of our riders were forced to be online this past year – we found new ways to engage, educate, and inspire riders to become more involved in IEA and their equine communities. We can’t help but think this effort has had a direct effect on this year’s membership surge.”