World Equestrian Center Welcomes MARS EQUESTRIAN™ as Official Founding Partner
OCALA, Florida – November 22, 2021 – November 22, 2021 is pleased to announce that MARS EQUESTRIAN™ has joined as a Founding Partner of the new multidisciplinary and equestrian sports venue. World Equestrian Center – Ocala will proudly feature products from the Mars, Incorporated family of brands which will be available on-site at Miss Tilly’s Lollipops, the WEC General Store, the WEC Feed Store and incorporated into creations on the Emma’s Patisserie, Stirrups and Yellow Pony restaurant menus.
“We are delighted to be a Founding Partner of World Equestrian Center – Ocala,” said William Clements, President of Mars Equestrian, during a recent visit. “WEC gives us the opportunity to showcase the full breadth of our brands and services in unique and impactful ways while living out our purpose of creating a better world for horses, pets and the people who love them.”
Among the many additional benefits of the agreement, the MARS EQUESTRIAN Sponsorship will exercise naming rights to marquee events on the World Equestrian Center – Ocala 2022 event schedule in showjumping, dressage and western disciplines. Exhibitors and spectators will enjoy products from Mars, Incorporated, brand installations and experiential pop-up activations that enhance the visitor experience at the World Equestrian Center – Ocala venue.
“We are honored to partner with MARS EQUESTRIAN, an iconic brand in our industry,” said Roby Roberts, WEC CEO. “We appreciate their support, and we are uniquely positioned to leverage the Mars, Incorporated family of brands to enhance the experience of our exhibitors, spectators and guests.”
The comprehensive partnership agreement covers multiple touch points including confectionary, pet care and horse care with Official Partner status along brand lines:
The Ethel M® Chocolate Brand is named “The Official Premium Chocolate Partner” of World Equestrian Center – Ocala.
The BUCKEYE™ Nutrition brand is named “The Official Equine Nutrition Partner”
Mars Petcare is named “The Official Pet Nutrition Partner” of World Equestrian Center – Ocala
World Equestrian Center – Ocala features facilities for year-round, multidisciplinary equestrian and sports events. The venue also offers indoor arenas and multipurpose buildings for vendor displays, while the expo centers are perfect for tradeshows and conventions, as well as automobile, art and antique shows and weddings. The expansive facility sits on 378 acres with another 300 in reserve for future expansion.
