“Smart Social Media” Seminar For Horse Professionals

Press release

Event: Smart Social Media for Horse Professionals

Date: April 21st 2014

Time: 5:30 pm Pacific – 7:30 Central – 8:30 Eastern

Place: Simulcast – attend via your phone or computer

Speakers: Elisabeth McMillan and Chad Mendell

It’s no secret that social media is has created an enormous shift in how mainstream businesses market themselves. In fact, it is such a powerful marketing tool that it is often referred to as “word-of-mouth marketing on steroids.” But, how well does social media marketing work for horse businesses?

In January of 2014, Equestrian Professional surveyed over 700 horse professionals. 570 of the survey participants completed questions regarding their marketing results. Some interesting highlights are as follows:

• 77% reported that the majority of their new clients came from word of mouth with 32% coming directly from social media.
• 74% reported that social media benefited their business in terms of networking with other horse professionals with 28% reporting that referrals from other horse professionals generated new customers
• 75% reported that Social Media benefited their relationships with clients

Social media clearly works for horse business owners. It is inexpensive, visual and mobile. These qualities make it a great fit for the on-the-go lifestyle of the horse professional.

However, it also changes so rapidly that many horse business owners are not fully capitalizing on its benefits. In fact, the most common complaint horse professionals shared during our survey was that it was difficult to keep up with these changes and many had questions about how to construct a social media marketing plan.

That’s where Equestrian Professional can help! Our next free webinar, Smart Social Media for Horse Professionals, will get you up-to-date with what’s happening in the world of social media marketing as it applies to horse business owners.

Nearly every major social media platform has made important changes over the last few months. These changes can affect your marketing strategies. During “Smart Social Media Marketing Strategies for Horse Professionals 2014” we will catch listeners up-to-date on the most recent changes in the top 6 Social Media Platforms – Facebook, Twitter, YouTube, Linked In, Google Plus and Pinterest. Plus, we’ll share examples and insights about what’s truly working for horse industry professionals.

This webinar will save horse business owners loads of time and help them get optimal results from their social media presence. If you want social media to deliver more customers, sponsors, horse sales and success to your horse business, sign up for our free webinar Smart Social Media for Horse Professionals 2014.

It is free to all horse professionals and can be attended via your phone or computer. However, you must register to attend. Smart Social Media for Horse Professionals is an annual event and one of our most popular seminars of the year. Spots are limited and they will fill quickly. Sign up today!

About EquestrianProfessional.com

Equestrian Professional.com provides horse business education, resources, and support to horse professionals around the globe. The site offers a wide array of programs, tools, and information to help horse trainers, riding instructors, breeders, stable operators and professional riders run profitable businesses and build successful equestrian careers.