Rolex Kentucky Three-Day Event to be Broadcast on National TV, Live on the Web to Millions Worldwide

USEF press release

Lexington, Ky.- A national television network broadcast and live webstreaming coverage will make the 2014 Rolex Kentucky Three-Day Event presented by Land Rover available to millions of people around the world.

Coverage of America’s only Four-Star Event, April 24-27 at the Kentucky Horse Park, includes an NBC broadcast – the Rolex Equestrian Championships presented by Land Rover – which will air on Sunday, May 4. All four days of the competition will be streamed online LIVE on USEFNetwork.com presented by SmartPak beginning on Thursday, April 24.

With the support of the United States Equestrian Federation (USEF) and Equestrian Events, Inc. (EEI), the network production of the Rolex Equestrian Championships will be broadcast on NBC on Sunday, May 4, from 2:00-3:00 p.m. EDT. Leading up to the NBC telecast, USEFNetwork.com presented by SmartPak will offer live, wall-to-wall coverage of the dressage, cross-country, and show jumping phases, which can be viewed on computers, tablets, and smartphones in the U.S., Canada, and Mexico.

For equestrian fans throughout the rest of the world, FEI TV will air LIVE coverage of Saturday’s cross country and Sunday’s show jumping competitions. To sign up for FEI TV visit www.feitv.org.

The live broadcast schedule is listed below, and is also available on the USEF Network coverage page, www.usefnetwork.com/featured/2014Rolex/. All broadcast times are subject to change.

• April 24: LIVE Dressage on USEFNetwork.com, 10:00 a.m. to 4:00 p.m. EDT

• April 25: LIVE Dressage on USEFNetwork.com, 10:00 a.m. to 4:00 p.m. EDT

• April 26: LIVE Cross Country on USEFNetwork.com, 10:00 a.m. to 4:00 p.m. EDT

• April 27: LIVE Show Jumping on USEFNetwork.com, 1:15 p.m. to 3:00 p.m. EDT

Awards Ceremony on USEFNetwork.com, 3:00 p.m. EDT

• May 4: Rolex Equestrian Championships on NBC, 2:00-3:00 p.m. EDT

The Rolex Kentucky Three-Day Event presented by Land Rover is one of the world’s most prestigious equestrian competitions and features the world’s best horses and riders vying for their share of $250,000 in prize money, as well as a shot at the $350,000 Rolex Grand Slam of Eventing, which is awarded to any rider who wins the Rolex Kentucky, Mitsubishi Motors Badminton, and Land Rover Burghley Four-Star Events in succession.

The 2014 Rolex Kentucky Three-Day Event presented by Land Rover is a selection trial for the 2014 Alltech FEI World Equestrian Games and will crown the 17th Rolex/USEF National CCI4* Champion. The only Four-Star event in the Western Hemisphere, Rolex Kentucky will draw an estimated 70,000 spectators and be seen by millions more on the worldwide telecast.

This year, for the first time ever, Rolex Kentucky will include a team challenge. The Dubarry of Ireland Nations Team Challenge will award $20,000 in prize money, while helping national teams prepare for the team competition at the World Equestrian Games this summer. The winning nation will be the nation with the fewest penalties after adding together the final scores of the three highest-placed individuals from that nation.

Rolex Kentucky is a fun time for all in attendance. Aside from the competition, the event features exquisite shopping in the Sponsor Village; International Trade Fair with almost 200 booths and tents displaying designer clothing, artwork, gifts, sport clothing, horse-related items, and Event souvenir items; and the brand new “Kentucky Uncovered” which will highlight products unique to the state of Kentucky. Rolex Kentucky also features a variety of other entertaining attractions. General admission to the Kentucky Horse Park, America’s only theme park dedicated to horses, is included with each Rolex Kentucky ticket.

Equestrian Events, Inc. (EEI) is a non-profit charitable Kentucky corporation that was established initially to produce the 1978 World Three-Day Event Championships at the Kentucky Horse Park. Following the success of those championships, EEI established an annual event which quickly evolved into what is today the only Four-Star three-day event in the western hemisphere, the Rolex Kentucky Three-Day Event. The Kentucky Reining Cup was incorporated as part of the Rolex Kentucky Three-Day Event schedule in 2011.

Several ticket options for attending the Rolex Kentucky Three-Day Event are available, including ringside hospitality packages. For complete information, please visit www.RK3DE.org or call 859-254-8123.

Limited advertising opportunities for the television broadcast and on USEFNetwork.com are available through Scott Carling, USEF Managing Director of Sales and Sponsorships, at (859) 225-6928 or scarling@usef.org.