It’s Black Friday… Time to Go Shopping!
Photo courtesy of Kimes Ranch.
The glitter hoodie by Kimes Ranch flew off the racks faster then they could stack it at the All American Quarter Horse Congress. The Kimes Ranch team thought it was the soft launch of the new product, but after only one day stores were sending SOS signals begging for more supplies.
The hoodie is the first female fit hoodie that Kimes Ranch has put out. It is obvious that their customers were waiting for a woman’s fit, as the response was overwhelmingly positive. With its hot pink horns and silver glitter flecks throughout this hoodie boldly stands out as a cowgirls wardrobe must-have. The hoodies are now available online at www.kimesranch.com.
“We knew that it was going to be a hot seller, but we had not done any real support marketing when we sent it out to the Congress, so we were not really expecting the response that we received,” comments Amanda Kimes Owner and Founder of Kimes Ranch Jeans. “When stores started calling the very next day, we knew we hit the nail on the head with this one,” she says. “Our line has been growing rapidly, and the glitter hoodie is just the first of some exciting things to come.”
Photo courtesy of Kimes Ranch.
The glitter hoodie is the start to Kimes Ranch’s entrance into the women’s apparel market beyond jeans. They have carried hats and unisex hoodies for both men and women previously, but are now flexing their brand into more women-centric offerings. After the large response to the glitter hoodie, the company is planning on offering women’s jean jackets and another woman’s jean with bold orange stitching. Closely following will be a verity of women’s shirts.
Matt and Amanda Kimes of Kimes Ranch Western Wear started the company to produce great fitting quality jeans, made in the USA. The brands catchy logo and even more attractive company culture and customer service have brought them a cult like following amongst their western consumers.
“Work hard, play hard, and look great while doing it.”
