Horses Play Starring Role in Versace Spring 2017 Ad Campaign

A new Spring/Summer 2017 fashion campaign combines the natural, unbridled beauty of horses with models outfitted in the latest edgy fashions from Versace.

Fashion models like Edie Campbell and Anna Ewers headed to Kentucky to meet their partners for the photo shoot, horses in Double Dan Horsemanship’s herd.

The promo video was shot by Bruce Weber, a preeminent fashion photographer who rose to success in the 1980s and now does work for Calvin Klein, Versace, Ralph Lauren, and Abercrombie and Fitch. His photographs have appeared in Vogue, Italian Vogue, Vanity Fair, and GQ, to name a few.

We’re not sure how a brooding model in a purple jumpsuit riding bareback is going to help sell fashion, but it makes for fantastic viewing!

Enjoy.

Versace Eyewear Spring/Summer 2017 from Bruce Weber on Vimeo.