Everyone likes a deal and mare owners are no exception. Stud fees are steep for proven sires. That drives hopeful breeders to seek discounted fees, and there are many ways to find them. Some stallion owners offer “free” breedings to attract more mares. Some farms have two-for-one specials offering customers who breed to one of their premium sires the option to breed another mare to a junior stallion at half price, or even for free, just to get a foal crop out there. To build a reputation and attract higher quality crosses, stud owners may offer substantial discounts for World Champion or Reserve World Champion mares. Stallions are also entered in charity or futurity auctions where mare owners may be lucky enough to secure the winning bid at a much lower than market price.