Even before the COVID-19 pandemic, many groups struggled to host competitive equestrian events that yielded a profit large enough to be considered “successful” and provide the opportunity for future shows to grow. A best practice for planning the financial success of a horse show requires that the revenue generated from stalls should pay for the rental of the facility. Most clubs start with a working budget from the profits made off the previous year’s show. This money covers the upfront costs associated with the show, such as the hiring of judges, show staff, and for the purchase of awards. If a group is fortunate enough to gather sponsorship money, that has a significant impact on the ability for them to “profit” from hosting the event.